A single version of the truth.
Data infrastructure and dashboards that the whole company actually trusts.
Three teams. Three different definitions of revenue.
Most growth-stage startups hit a wall where finance, product and marketing each have their own numbers — and the founder is the only one reconciling them. We build the data layer so everyone is looking at the same picture.
Deliverables, not deck pages.
Everything we build, set up, document and hand over during the engagement.
Data warehouse + ELT
A single warehouse stitched to product, billing, ads and CRM via versioned, tested pipelines.
Metric dictionary
One canonical definition of every metric — revenue, CAC, retention — agreed across teams and enforced in code.
Executive + operator dashboards
Two layers: a board-ready view and the deeper operator views every team needs day-to-day.
Embedded analytics partner
Ongoing monthly support for dashboards, ad-hoc analysis, attribution debates and quarterly reviews.
Our process.
A straight line from diagnosis to deployed system. No mystery, no theatre.
Audit
Map every source system, every existing dashboard, and the metrics each team is using today.
Architect
Design the warehouse schema and the metric dictionary. Get sign-off across functions before building.
Build
Pipelines, transformations and dashboards — built modern (dbt + a warehouse + a BI tool you can self-serve).
Embed
Train the team, hand over docs, and stay on as a fractional analytics partner for ongoing iteration.
Where else we can help.
Brand Development
Positioning, identity systems and narratives that make growth cheaper.
Revenue Growth
Performance media, lifecycle and CRO orchestrated against a single revenue target.
Agentic Automation in Marketing
AI-powered workflows that handle the work your team should not be doing.
P&L Optimisation
Pricing, mix and contribution-margin work that turns growth into profit.
International Market Expansion
Market entry into the US and UK, run by operators who have done it.