A single version of the truth.
Warehouse, attribution and dashboards that the whole company actually trusts. One canonical version of revenue, CAC and contribution margin.
Three teams. Three different definitions of revenue.
Most growth-stage startups hit a wall where finance, product and marketing each have their own numbers — and the founder is the only one reconciling them. We build the data layer so everyone is looking at the same picture.
Deliverables, not deck pages.
Everything we build, set up, document and hand over during the engagement.
Data warehouse + ELT
A single warehouse stitched to product, billing, ads and CRM via versioned, tested pipelines.
Metric dictionary
One canonical definition of every metric — revenue, CAC, retention — agreed across teams and enforced in code.
Executive + operator dashboards
Two layers: a board-ready view and the deeper operator views every team needs day-to-day.
Embedded analytics partner
Ongoing monthly support for dashboards, ad-hoc analysis, attribution debates and quarterly reviews.
Our process.
A straight line from diagnosis to deployed system. No mystery, no theatre.
Audit
Map every source system, every existing dashboard, and the metrics each team is using today.
Architect
Design the warehouse schema and the metric dictionary. Get sign-off across functions before building.
Build
Pipelines, transformations and dashboards — built modern (dbt + a warehouse + a BI tool you can self-serve).
Embed
Train the team, hand over docs, and stay on as a fractional analytics partner for ongoing iteration.
Where else we can help.
Brand Development
Positioning, identity systems and narratives that make D2C growth cheaper. Get the foundation right so the funnel can do its job.
Revenue Growth
Performance media on Meta, Google and TikTok, lifecycle email and SMS, and Shopify CRO — all wired together against a single revenue number, in any market.
Agentic Automation in Marketing
AI agents that handle audience syncs, brief writing, ad-copy variation, lifecycle copy and attribution stitching — at machine speed, with human review.
P&L Optimisation
Pricing, mix and contribution-margin work that turns growth into profit. Stop subsidising your customers and start compounding.
International Market Expansion
Cross-border GTM across the Americas, EMEA and APAC. Market selection, local positioning, regulatory checklist and on-the-ground operations — wherever your next market is.
Answer Engine Optimization (AEO)
The new SEO. Buyers increasingly find vendors through ChatGPT, Claude, Perplexity and Google AI Overviews — not just blue links. We make sure when those tools answer "best [your category] brand", they cite you.