Find the margin. Then defend it.
Pricing, mix and contribution-margin work that turns growth into profit.
You are growing. You are also losing money on every order.
Top-line growth without margin discipline is a stress test, not a business. We dig into pricing, product mix, channel economics and discounting to surface the levers that turn growth into actual operating profit.
Deliverables, not deck pages.
Everything we build, set up, document and hand over during the engagement.
Contribution-margin model
Customer-level, SKU-level and channel-level CM model that makes trade-offs visible — built in your warehouse, not in someone's spreadsheet.
Pricing & promotion strategy
Recommended price tiers, discount caps and promo calendar tied to elasticity tests, not gut feel.
Channel & SKU rationalisation
Identify which channels and SKUs to grow, hold or retire — and what the operational changes look like.
P&L review cadence
Monthly P&L review with the founder + finance, with a clear list of decisions to ship before the next one.
Our process.
A straight line from diagnosis to deployed system. No mystery, no theatre.
Diagnose
Get under the hood of unit economics: by customer, channel, SKU, region and cohort.
Model
Build a clean contribution-margin model and stress-test pricing and mix scenarios against it.
Decide
A short list of pricing, promo and rationalisation moves with expected impact on the P&L.
Operate
Embed monthly P&L reviews so margin discipline becomes a habit, not a one-off project.
Where else we can help.
Brand Development
Positioning, identity systems and narratives that make growth cheaper.
Revenue Growth
Performance media, lifecycle and CRO orchestrated against a single revenue target.
Agentic Automation in Marketing
AI-powered workflows that handle the work your team should not be doing.
Business Intelligence & Analytics
Data infrastructure and dashboards that the whole company actually trusts.
International Market Expansion
Market entry into the US and UK, run by operators who have done it.