Find the margin. Then defend it.
Pricing, mix and contribution-margin work that turns growth into profit. Stop subsidising your customers and start compounding.
You are growing. You are also losing money on every order.
Top-line growth without margin discipline is a stress test, not a business. We dig into pricing, product mix, channel economics and discounting to surface the levers that turn growth into actual operating profit.
Deliverables, not deck pages.
Everything we build, set up, document and hand over during the engagement.
Contribution-margin model
Customer-level, SKU-level and channel-level CM model that makes trade-offs visible — built in your warehouse, not in someone's spreadsheet.
Pricing & promotion strategy
Recommended price tiers, discount caps and promo calendar tied to elasticity tests, not gut feel.
Channel & SKU rationalisation
Identify which channels and SKUs to grow, hold or retire — and what the operational changes look like.
P&L review cadence
Monthly P&L review with the founder + finance, with a clear list of decisions to ship before the next one.
Our process.
A straight line from diagnosis to deployed system. No mystery, no theatre.
Diagnose
Get under the hood of unit economics: by customer, channel, SKU, region and cohort.
Model
Build a clean contribution-margin model and stress-test pricing and mix scenarios against it.
Decide
A short list of pricing, promo and rationalisation moves with expected impact on the P&L.
Operate
Embed monthly P&L reviews so margin discipline becomes a habit, not a one-off project.
Where else we can help.
Brand Development
Positioning, identity systems and narratives that make D2C growth cheaper. Get the foundation right so the funnel can do its job.
Revenue Growth
Performance media on Meta, Google and TikTok, lifecycle email and SMS, and Shopify CRO — all wired together against a single revenue number, in any market.
Agentic Automation in Marketing
AI agents that handle audience syncs, brief writing, ad-copy variation, lifecycle copy and attribution stitching — at machine speed, with human review.
Business Intelligence & Analytics
Warehouse, attribution and dashboards that the whole company actually trusts. One canonical version of revenue, CAC and contribution margin.
International Market Expansion
Cross-border GTM across the Americas, EMEA and APAC. Market selection, local positioning, regulatory checklist and on-the-ground operations — wherever your next market is.
Answer Engine Optimization (AEO)
The new SEO. Buyers increasingly find vendors through ChatGPT, Claude, Perplexity and Google AI Overviews — not just blue links. We make sure when those tools answer "best [your category] brand", they cite you.